13 February 2004:

Development of a Clinical Mission Statement or Credo

Dr. Marple asked the Task Force to review the list of Mission Statements and  Credos collected from other academic medical centers.

Dr. Behrendt noted that Credos are most effective when they are short and  descriptive for all employees, and when they are personal, relate to care, and are  comprehensive.  He recommended the credo not concentrate on the technical  aspects of the care and service we provide.  The Task Force agreed.

He referred again to the North Shore University Hospital booklet, page 5:

Mission and Vision for Service Excellence/Our Vision:

  “I am helping to build an extraordinary hospital
  that is patient focused and service oriented
  because I C.A.R.E.” 

• Cooperation
• Appearance
• Respect
• Environment

John Luke suggested, “We care about you,” as this could apply to our patients as  well as our employees.

Dr. Behrendt reminded the Task Force that as we move forward with the  Initiative, the statement of care reflects on ourselves as well as our patients.

Homework – The Task Force is asked to think of single words and brief statements that have impact and meaning as we work to develop a credo.

Please email your ideas to Julie Landesberg so we can compile them for our next meeting on February 27th.