Graphic Standards and Policies
for Printed and Electronic Publications
- Why Graphic Standards?
- Using the Logo, Seal and School Name
- The Logomark; the Logotype; Using the Logomark and Logotype; Individual Logos; Acronyms; Campus Designations; the University Seal; the Use of Trademarks for Commercial Purposes
- Business Stationery
- Letterheads and Envelopes; Letterhead Specifications; Envelope Specifications; Business Cards; Business Reply Envelopes; How to Create Your Own Stationery
- Miscellaneous Graphics
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- Campus Maps; Fax Forms, Mailing Labels and Rolodex Cards; Interior and Exterior Signage; Vehicle Identification
- University Publications
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- Definition of University Publications; University Publication Standards; Submitting a Publication for Approval; Advertising
Why Graphic Standards?
The public's first impression of an organization is often conveyed by verbal and visual communications. The impression is strongest when those communications are positive, unified and consistent.
In 1991 we created a new logotype and adopted standard formats for our letterheads and business cards. That was a first step in presenting a unified image to the outside world.
Since then we have adopted broader standards to present consistent images to our external audiences. Whether we are trying to communicate with alumni or referring physicians, donors or patients, potential students or potential faculty, on campus or off, our messages will reinforce one another if they are visually related.
This manual was revised by members of our faculty and staff who are often involved in creating a positive image for our campus and its publications -- both printed and electronic. They did so at my request, and I am grateful for their efforts. I believe that you, in using these guidelines, will appreciate the benefits of strong graphic standards.
Kern Wildenthal, M.D., Ph.D.
President
UT Southwestern
For more information, please contact the Office of News and Publications at 214-648-3404.
Last update: June 14, 2000 
